literature.
Printed literature is simply not going to disappear just yet. Certainly we have seen a major swing to digital literature formats but it’s fair to say that there are many audiences still out there ready and waiting to get their hands on the “ink on paper” version.
Sometimes it’s a question of timing and availability, other times it’s a question of the sheer pleasure of having something real and tangible to hold and read. For some it may simply be that finishing touch – “the icing on the cake” that raises the individuality of their company, it’s products or services. For others printed literature is still a means of access, a gateway into the first point of contact with a new customer.
